Personal branding photography
Luisa was born in Colombia, she likes to travel but found her home in Amsterdam. Her main focus is personal branding photoshoots; she has a unique way of showing the people of a company; their confidence, their talents and their value.
We discovered that besides her passion for photography Luisa feels a strong connection with her country of birth, Colombia.
We decided on using a Mochila pattern for the logo, a traditional Colombian way of weaving bags in the Wayuu region.
The icon is the focus point of a camera combined with the pattern in typical Colombian colors. When taken apart they can be used as icons for any subdivisions in Luisa's work.
A simplified version can be used as a watermark, with the 'L' in the bottom left corner.
“Joram listened to me again and again, he connected all my stories, my ideas and my background to create a visual identity that really matches my personality and my company.
He used all feedback I gave him during the design process to improve the product itself. He delivered the product on the promised deadline and answered all my questions after the final design was delivered.
Joram definitely goes the extra mile with his work!”
~ Luisa / Luisa Machacón