Electric mobile cargo solutions
For this project we worked with an intermediary. Our preference will always be to work directly with the client, as communication is key. We decided to make an exception, as the project was just too fascinating to pass up. Blits (at the time known as 'van Blitterswijk') is a company that provides electrical mobile cargo solutions with clients like online supermarket 'Picnic' and multiple municipalities in the Netherlands.
Unfortunately the intermediary and client were unable to move forward together, which means our work will not be used. We decided to include it in our portfolio nonetheless. Because it shows how we are able to rebrand a big company and create a professional visual identity, ready for the future.
The usp was clear: electrical mobile cargo solutions. A lot of information to convey in a visual that should be easily recognized and remembered; the difficulty lay in overcomplicating the logo. Through research and brainstorming we found a way to combine all of the elements in one minimalistic icon, as clear as the usp.
The name Blits was provided by the intermediary, they also provided us with a very detailed brief.
Imposed requirements for the logo:
• modern, nothing retro or futuristic
• still usable in 25 years
• 3D usage
• possibility to implement 4 subcategories
• For use on a car grill and the center of a wheel
• easily formed into a visual identity
• vertical and horizontal execution
Below you see some examples of how the visual identity would be implemented, which includes an extensive brand guide showing how the logo and visual identity should be used to get the best result.