Visual identity for Wordly; an online marketplace for content marketing with a technically advanced platform where freelance writers and companies are matched.
The Asterisk is a reading sign that points to an annotation or is used to show that additional information is given; as logomark it stands for everything that is created with the help of Wordly.
Accessible, modern and simple but with character.
Created a font based on the Wordly letters for the rest of the visual identity.
Red for Wordly as the main colour.
Yellow for the freelance writers as a supplementary colour.
Blue for the companies as a spot color.
“We experienced that Joram was really committed to the assignment and he helped us to go forward with our visual identity and brand strategy. Besides that he’s a really nice guy and easy to work with.”
~ Joris / Wordly
For this project I worked with the program Fontlab (font creating software) for the first time, with the Wordly font as result.