Visual identity for Wordly; an online marketplace for content marketing with a technically advanced platform where freelance writers and companies are matched.
The Asterisk is a reading sign that points to an annotation or is used to show that additional information is given; as logomark it stands for everything that is created with the help of Wordly.
Accessible, modern and simple but with character.
Created a font based on the Wordly letters for the rest of the visual identity.
Red for Wordly as the main colour.
Yellow for the freelance writers as a supplementary colour.
Blue for the companies as a spot color.
For this project I worked with the program Fontlab (font creating software) for the first time, with the Wordly font as result.
“We experienced that Joram was really committed to the assignment and he helped us to go forward with our visual identity and brand strategy. Besides that he’s a really nice guy and easy to work with.”
~ Joris / Wordly