Visual identity for Luisa Machacón; an Amsterdam based photographer with Colombian roots.
Wayuú Mochila (special bags made in the Mochila region of Colombia) pattern combined with the icon for photography.
Custom made pixelated font.
Modern with traditional influences.
Natural, festive and Colombian.
“Joram listened to me again and again, he connected all my stories, my ideas and my background to create a visual identity that really matches my personality and my company. He used all feedback I gave him during the design process to improve the product itself.
He delivered the product on the promised deadline and answered all my questions after the final design was delivered. Joram definitely goes the extra mile with his work!”
~ Luisa / Luisa Machacón