Visual identity for Embodies; an EMS (Electro Muscle Stimulation) fitness centre in Haarlem.
Embodies stands for :
• to provide with a body
• to give a concrete form to
• To embrace
It can also be read as ‘Electro muscle bodies’ a link to the EMS equipment used.
A stylized illustration of a muscle group, it also hints at the use of electricity. A simple shape that shows movement and stimulation.
Sporty and accessible.
Strong and clear.
The client communicated a strong preference for the colour blue. I used two different shades:
Light (accessible and clear) and dark (professional and strong). Used in the text to accentuate the second layer (Electro muscle bodies)