Visual identity for Embodies; an EMS (Electro Muscle Stimulation) fitness centre in Haarlem.
Embodies stands for :
• to provide with a body
• to give a concrete form to
• To embrace
It can also be read as ‘Electro muscle bodies’ a link to the EMS equipment used.
A stylized illustration of a muscle group, it also hints at the use of electricity. A simple shape that shows movement and stimulation.
Sporty and accessible.
Strong and clear.
The client communicated a strong preference for the colour blue. I used two different shades:
Light (accessible and clear) and dark (professional and strong). Used in the text to accentuate the second layer (Electro muscle bodies)
Click here to see the original proposal.
“When I started my own fitness studio I needed a company name and visual identity. ‘The best’
of course. After weeks of brainstorming and asking friends I found Joram.
Using his questionaire he found out what kind of company I wanted to build, what my vision, mission statement and uniqueness would be. He came back to me with a variaty of names. he created three logos with the chosen name (EmBodies), one even more beautiful than the other!
Joram is a creative spirit who can look at your project from at least five different angles. If you want your business attractive and clearly presented, you have a good one in Joram.”
~ Tekgül Agir / EmBodies