Rebranding for ‘van Blitterswijk’, a company that provides electrical mobile cargo solutions.
One of the starting points was the new name: Blits.
• electrical -> lightning bolt
• mobile -> wheel
• cargo -> packages
the end result represents the solutions Blits provides,
a combination of elements creating something new.
Adaptation of the Titling gothic font, used as a baseline because of the strong ‘s’.
altered to fit the logomark.
The base colour is dark blue, used for the text and background elements.
the four quarters stand for the four subcategories that work within the organisation;
green -> ecv, electrical cargo vehicles
light blue -> infotech, the it department
red -> custom, for tailored orders
purple -> lab, discovering new opportunities and possibilities.