Visual identity for Bam!; a sandwich shop.
‘Bam!’ is short for Bammetje, an endearing Dutch nickname for a slice of bread.
A slice of bread, the way it was originally baked in the Netherlands with the iconic split in the middle… creating the capital B.
In line (literally) with the image.
Modern, simple, clean; letting the focus lie on the sandwiches.
Mostly white, with a little stamp brown.